Inclusive design removes barriers and truly puts the consumer at the center of its strategy.
Brands are experiencing an evolution in terms of diversity, inclusion and feminism, finally taking a step forward and betting on giving space to groups that were previously underrepresented.
We see how diversity is more present in the communication of brands but also in the design of their products. Ideas that seemed to be niche markets are opening the way to address needs that, although they have always been there, previously escaped either because they were taboo subjects or because they did not fit in with the canons of beauty and the normative bodies of the moment.
A new perspective that, for example, with respect to diversity of origin, translates into product innovations ranging from swim caps for African-American hair to makeup specially designed for South Asian skin tones.
In the same vein, we are witnessing the rise of neutral and non-binary products that are gradually blurring the gender barrier. This phenomenon is affecting not only the fashion industry but also other industries such as cosmetics, traditionally restricted to women.
At a time when the trend is towards authenticity, consumers expect brands that support them as they are.