Voice brings people closer and conveys truth.
We find it in the entertainment sector with podcasts, in social networks with audio notes and tweets, and in the user experience with voice assistants such as Siri or Alexa. We are living in a sweet time for the audio format which, far from reaching its peak, continues to grow.
But what does this have to do with brands? Everything indicates that it has a lot to do with brands. Purchasing through devices and voice assistants is one of the keys to the future of e-commerce. In the meantime, services such as Amazon Polly’s Brand Voice are emerging, offering companies the opportunity to create a personalised and unique voice to interact with their users. Because in the same way that we design your visual identity, perhaps it is time to consider what the voice of your brand is like: whether it is deep or high-pitched, whether it is young or adult, whether it has an accent, whether it speaks quickly or conveys calmness.
In a context in which proximity and authenticity are rising values, the voice is a resource to be exploited, and audio UX is a field to be explored for the most experiential brands.