This is serious.
It’s not about separating the elements of your logo as an invitation to social distancing.
It’s about doing and helping to do.
It’s about creating community and facilitating connections. It’s about providing information. A lot of information. And a lot of listening.
It’s about having unprecedented adaptability. It’s about presenting yourself as part of the solution in the areas surrounding your brand. That will be the key to success. It is more than ever about defining your purpose in this new scenario.
And to fulfill it.