The combination of profiles enriches projects and stimulates teams.
As the field of visual communication has expanded, the boundaries of design have also blurred, encompassing more and more disciplines and formats. This has forced us to add a surname to the profession, giving rise to editorial designers, product designers, UX designers, and an endless list of specialisations. A necessary specification that is sure to increase, but which coexists with the demands of a market that continues to demand the figure of the “all-rounder” designer.
In such a changing and demanding context, forming ad hoc teams, in which multidisciplinary designers work together with specialists, is undoubtedly the way to make a difference, not only in the response given to the client but also in the result of the work and the way in which it reaches the audience.