The challenge of bringing our DNA in the physical world to digital interaction.
The pandemic has forced brands to redefine the journeys their users make, and to learn to detect the key moments that occur in the digital environment. A crisis that has exposed the importance of each brand knowing its consumers and being able to anticipate what they are looking for.
We are at a time when digital events, actions and interactions are stronger than ever. And, whether physical or digital, we must continue to be equally demanding with these experiences so that the essence of the brand is not lost and so that they continue to be recognisable, unique and immersive. Because we must not forget that digital does not have to be impersonal.