Blanca Marín Riaño, Marketing and Communication Director at Universidad Villanueva, was responsible, alongside Knom, of the creation of the University’s new brand. A project of great strategic impact, which positioned the University on the top level of the educational field. Territory, personality, strategic platform, tone of voice, their own methodology and visual identity were some of the key points on which we worked for the University and its brand ecosystem.
Knom &. A few minutes with Blanca Marín