Good design can make a difference.
In a world hypersaturated with impacts where we only process a small percentage of the messages we receive, good design can make the difference. A few days ago we saw how the interactive infographics of an article, explaining how COVID is spread in different spaces and situations, went viral. And more and more media are betting on infographics to capture the attention of their audience and make their content transcend.
The reality is that we are more permeable to what we see than to what we read; the visual connects with our emotional level and is better fixed. Making the most of the tools that design gives us is key to meeting the challenge of exposing complex realities and providing credibility. A vital aspect when we deal with such crucial issues as health, security or education.