Everything is changing.
We have seen an avalanche of brands redefining their offering in a matter of days. Transforming their processes to stay relevant (and profitable). Expanding sales and service channels overnight. Moving from physical to digital in an express way. Reinventing the way you communicate your what, your how and your why. OK. But why do it in a mimetic way, why let ourselves be carried away by inertia and “me too”?
The new normality opens up a scenario of opportunities, of new models, new forms of expression… where the creativity with which we approach them will make the difference. A credibility that in no case should mean losing the focus of what we are as a brand.