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What are brands facing post-pandemic?

Posted on by Knom

This is serious.

It’s not about separating the elements of your logo as an invitation to social distancing.

It’s about doing and helping to do.

It’s about creating community and facilitating connections. It’s about providing information. A lot of information. And a lot of listening.

It’s about having unprecedented adaptability. It’s about presenting yourself as part of the solution in the areas surrounding your brand. That will be the key to success. It is more than ever about defining your purpose in this new scenario.

And to fulfill it.

Can we speak of “hyperrealism” as a trend that emerged during confinement?

Posted on by Knom

“Hyperrealism” is here to stay.

During the confinement our sector has been forced to reinvent itself (like so many others) with very limited resources, in order to continue offering us its contents on a daily basis.

As a direct consequence, there has been a total rupture and destruction of the technical, visual and aesthetic standards to which we were accustomed until now and the irruption of a sort of domestic “hyperrealism” as the prevailing reality: we have all virtually entered everyone’s homes, seen badly lit presenters and heard children playing in the background and, far from constituting a loss in the quality of the content, this reality has brought us closer to each other and has naturalised communication.

So let’s take this “hyperrealism”, this new reality that has arisen in a forced way, as an opportunity for the creative sector and brands to exercise a closer, more natural and honest communication in a post-covid context.

Consumer habits – will the change be permanent?

Posted on by Knom

It is difficult to predict with certainty.

We know that people feel insecure and worried. Optimism is in short supply. And consumers need brands to take it seriously. Spending is down in virtually every category. And local commerce is gaining strength against large corporations – an opportunity for the “little guys” who are able to leverage their size to react nimbly. On the other hand, the “virtualization” of social and commercial life, to the detriment of physical experiences, will raise ecommerce expectations to levels never seen before.

These are just a few glimpses of what will define this new era, but many questions remain open.And brands should not wait for a completely clear picture of the future to emerge before asking themselves, “Is my brand ready to meet these new expectations?”