“Hyperrealism” is here to stay.
During the confinement our sector has been forced to reinvent itself (like so many others) with very limited resources, in order to continue offering us its contents on a daily basis.
As a direct consequence, there has been a total rupture and destruction of the technical, visual and aesthetic standards to which we were accustomed until now and the irruption of a sort of domestic “hyperrealism” as the prevailing reality: we have all virtually entered everyone’s homes, seen badly lit presenters and heard children playing in the background and, far from constituting a loss in the quality of the content, this reality has brought us closer to each other and has naturalised communication.
So let’s take this “hyperrealism”, this new reality that has arisen in a forced way, as an opportunity for the creative sector and brands to exercise a closer, more natural and honest communication in a post-covid context.