Connecting on mobile.
Last week we read a study that stated that brands that are part of our smartphone ecosystem tend to outperform other brands and that this trend has only strengthened during the pandemic. Moreover, it is precisely these brands, in particular those that manufacture smartphones and provide them with content and information, that connect best on an emotional level with users.
Having the possibility of being in the palm of the consumer’s hand, whose mobile consumption reaches almost 4 hours on average in Spain, is undoubtedly a privilege that we cannot afford to miss. Brands that have been able to accompany, entertain and connect users with other people this year have achieved the brand love they so desire.
Building perfect and differential mobile experiences is the most direct way to achieve user engagement with our brand.