Hello, 2023!
As we do every January at KNOM, we look to the future by sharing the trends and topics that will be most talked about this year in the branding sector.
Because we have no doubt: an exciting year is beginning. We are living in times of change, new technologies and evolving models. Accelerated and uncertain times, but also encouraging times where brands, in addition to signifying, have the power to inspire. With a society that increasingly trusts in the power of companies to transform the world, our time has come.
We have the opportunity to be truly relevant. Beyond offering good products and services, our purpose is to make our company a tool for change. And, as long as we do it well, it matters little whether we do it in an online or offline environment.
In fact, if you think about it, this editorial could have been written by ChatGPT. But would it make any difference to the meaning of these words?
We open 2023: a challenging year.